This week over @ the Aussie Scrap Source Blog...
Welcome to Week 4 in our Design Principles Readers Challenge. Each week we’ll be posting information about a different design concept, together with sketches from Becky Fleck at Pagemaps, and our design team, that work to demonstrate the concept. We’d love you to join in by creating your own layouts, either using any one of Becky’s sketches OR creating your own design that showcases that week’s design principle. This week we are looking at the principles of contrast and visual hierarchy in design.
Please EMAIL your pages or cards to us by next Tuesday 12 June to appear on our blog. Please try and use products supplied by Aussie Scrap Source brands (you’re quite spoiled for choice there!). Our favourite layout each week (as voted for by our design team) will win a prize pack of Aussie Scrap Source goodies!
WEEK 4: Contrast / Visual Hierarchy
Moving on from the principles of scale and proportion discussed last week, another tool which can succeed in drawing the eye to a focal point is that of contrast. If most of the elements on a page are grouped closely together, a single object by itself will stand out as a focal point. If all your elements are dark, a splash of light will catch the eye. If all of your elements are round, a square will stand out. These (and many more) are ways of using contrast to establish a visual hierarchy so that the viewers eye is first drawn to your intended focal point.
and here's my example
There are a few ways that you can add contrast to your pages. And the most obvious one to Leeann is using shapes. Leeann cut out circles in the background and embellished with a mixed of papers and stickers from crate paper. Then she used a square photo. You can visual see that the focal point is the photo. Another way of adding contrast is using colour. Dark against light, notice how the background just pops. And lastly in type, by using different fonts and colour. Leeann also used the sketch provided so that you can visual see how she used contrast to make this page pleasing on the eye!
just in-case you have missed the first few you can check and read up about them...
and my example
"top of the world"
Leeann Pearce has used the sketch as this shows a very clear example of scale, but she’s definitely added her own creative twist to it. By enlarging the main photo it makes this the focal point. Leeann has used a mixed of Studio Calico papers and embellishments.
Welcome to Week 2: Rhythm and Repetition
Hope we get to see lots more from our readers this week!
thanks Miss Wally xxx